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How to structure your about page

For your about page, the biggest thing that will help: structure. If you structure it correctly, you’ll bring your audience through a journey, explain why you’re the best brand to work with, and by the end, have them convinced to work with you. If you haven’t answered these questions yet – or haven’t thought about … Continued

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How to refine your tone of voice

Think of your tone of voice like a personality. Every person is different, so therefore every brand will be different too. Of course, there’ll be some similarities between brands (no one can be 100% unique) but you should always create your own way of speaking/writing. Are you friendly, chatty and down-to-earth? Or are you strictly … Continued

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