You have an amazing brand and now you need amazing copy to go with it. A solid brand message that tells people all about you.
How do we do this? By working together. And I don’t just mean you and me. I mean everyone involved in the project: you, your designers, your developers, and me, your website copywriter.
Think of me like an extension of your creative team. Like a group of penguins, we need a collaborative approach to get your copy, brand message and website to stand out – and get people desperate to buy from you!
Knowing how to use keywords is an art. How many keywords do you use? Where do you put them? How do you find them? The problem is, over the years marketers have recommended using lots of keywords. The more the better, right? But this has changed. It’s no longer the best approach to SEO copywriting … Continued
Some people try to cover everyttthhiinnggg in their website copy – it’s an easy mistake to make. But it ends up diluting their message and confusing their readers. Others try to keep their copy short and concise – but end up being too vague and not telling readers what they actually do. Neither is ideal. Most … Continued
