Some people try to cover everyttthhiinnggg in their website copy – it’s an easy mistake to make. But it ends up diluting their message and confusing their readers. Others try to keep their copy short and concise – but end up being too vague and not telling readers what they actually do. Neither is ideal. Most … Continued
For your about page, the biggest thing that will help: structure. If you structure it correctly, you’ll bring your audience through a journey, explain why you’re the best brand to work with, and by the end, have them convinced to work with you. If you haven’t answered these questions yet – or haven’t thought about … Continued
There’s this terrifying pressure that your about page will clinch the deal. It’s the page that will convince people to work with you – or not. It’s the most important page on your website. Well, that’s lovely and helpful, but it doesn’t tell you how to write an about page or what should be included. … Continued
Think of your tone of voice like a personality. Every person is different, so therefore every brand will be different too. Of course, there’ll be some similarities between brands (no one can be 100% unique) but you should always create your own way of speaking/writing. Are you friendly, chatty and down-to-earth? Or are you strictly … Continued
Whenever I land on a brand’s website and see a typo, I can’t help myself: I get desperate to fix it. There’s something so unnerving about a spelling mistake or the wrong word being used. Not only does it look unprofessional, but it breaks the flow of reading. To prove my point, let’s play a … Continued
