Knowing how to use keywords is an art. How many keywords do you use? Where do you put them? How do you find them? The problem is, over the years marketers have recommended using lots of keywords. The more the better, right? But this has changed. It’s no longer the best approach to SEO copywriting … Continued
Some people try to cover everyttthhiinnggg in their website copy – it’s an easy mistake to make. But it ends up diluting their message and confusing their readers. Others try to keep their copy short and concise – but end up being too vague and not telling readers what they actually do. Neither is ideal. Most … Continued
For your about page, the biggest thing that will help: structure. If you structure it correctly, you’ll bring your audience through a journey, explain why you’re the best brand to work with, and by the end, have them convinced to work with you. If you haven’t answered these questions yet – or haven’t thought about … Continued
There’s this terrifying pressure that your about page will clinch the deal. It’s the page that will convince people to work with you – or not. It’s the most important page on your website. Well, that’s lovely and helpful, but it doesn’t tell you how to write an about page or what should be included. … Continued
Think of your tone of voice like a personality. Every person is different, so therefore every brand will be different too. Of course, there’ll be some similarities between brands (no one can be 100% unique) but you should always create your own way of speaking/writing. Are you friendly, chatty and down-to-earth? Or are you strictly … Continued
Whenever I land on a brand’s website and see a typo, I can’t help myself: I get desperate to fix it. There’s something so unnerving about a spelling mistake or the wrong word being used. Not only does it look unprofessional, but it breaks the flow of reading. To prove my point, let’s play a … Continued
