Message Jenn

Have you been thinking: 

    • “I need new website copy, but I’m not a writer.”
  • “My website needs updating, but I don’t know what to write.”
  • “I don’t feel my website represents me or my brand.”
  • “I’ve been trying to write my own copy for ages… Jenn, please take this stress away from me!”

You’re not alone. And you’re in the right place.

It’s time to bring in an expert – and that expert is me 😉

Writing your own copy is hard. You might have questions like:

  • What info should I include? Have I included too much?
  • Am I over explaining or rambling?
  • Will I convince potential clients to buy from me?
  • What are my ‘key messages’?
  • What about tone of voice? How do we master the balance between professional yet friendly?

It’s ok, I’ve got you. I know you want copy that perfectly reflects what you do and how you do it. That’s what I specialise in. The key is planning.

Because no good writing starts with writing… it starts with planning.

With me, you’ll never get a bunch of words thrown at you. There you are; job done. Nope, my copywriting is strategic and well-planned. Otherwise, it won’t help you much, will it?

Seriously, I normally have about 4 or 5 A4 pages of notes before I even begin writing.

Any copywriter who knows what they’re doing – and I do obviously! – knows it’s about asking lots and lots of questions before you put pen to paper.

I want to get a feel for your brand. I want to know what you’re trying to achieve. I want to know who your customers are. I want to know what problems you’re having. I want to understand your key message – what are you trying to get across?

Here's how it works

To ensure your website perfectly explains your brand and services:

1. We'll start with a chat

We'll have a chat about your project: what are you hoping to get out of your website? What problems are you having? What's your brand all about?

2. Bespoke quote

Pricing a website depends on lots of things like number of pages, amount of content, how much research is required etc. So it's best to message me for a bespoke quote

3. Research

Once you've given me the go-ahead, I'll do some research. I'll look at your current site, your social media, your competitors - and use this to inspire new ideas or ways of saying things

4. The planning stage

I'll make a list of everything to do with your business - addressing questions like: what sets you apart, who are you customers, what are their pain points etc.

5. The writing stage

Next, I'lI turn my notes into words. I’ll craft and format your copy and break it into sections, headers and pages. Giving you a format and a structure for every page

6. First version complete

I’ll send you a copy once I’m happy with the results. I want to check you're happy with the tone of voice, the structure, the layout - and make sure the information is correct

7. Edits and changes

If you have any edits, I’ll make these next. It’s also useful to see the copy in the design - sometimes we can find ways to make the copy more impactful that way

8. Finito - over to you!

Now you have a beautifully worded website - yay! I’m always on hand if you need to add pages later or create a sales page or something like that

What you’ll not get:

  • Bland, boring or stuffy content
  • Words thrown at you that sound ‘fine’
  • Confusing or muddled messaging
  • Text that doesn’t point anywhere
  • A penguin – I know 🙁

 

What you will get:

  • Engaging, friendly copy
  • Strategic and well-planned content
  • A clear and concise message
  • Clear call to actions
  • A new friend who loves penguins 😉

How do you know I’m “the one”?

I’m not just a copywriter – I’m also a marketer and branding expert. This gives me an edge because I understand how your copy needs to align with everything in your business. It’s not just words – it’s the overall messaging and strategy that’ll help you achieve your goals.

I might look young – but I’ve been working as a marketing copywriter for 5 years (and before that, I studied marketing for 4 years at University). Amazing how time flies!

I’m based in Glasgowand although it’s rarely sunny in the West of Scotland, I don’t let that stop me – you’ll never see me without a smile on my face.

Not only am I friendly, but my copy is friendly too. It’s the best kind of copy. The kind that makes you think, ‘Aww, we could be friends’. And that’s the most effective type of copy. People buy from people and all that jazz.

How much does website copywriting cost?

The cliché “how long is a piece of string?” answer is naff and unhelpful – and since I’m neither of those things, I’m going to give you an actual answer 😉 

Pricing for website copywriting depends on lots of things: how much copy there is, how many pages there are, how much research is involved, do you already have some copy or am I starting from scratch? etc.

For a standard website project, here is my pricing:

About page – £350
3-5 page website – £1,000
5-10 page website – £1,200
10+ page website – £1,500+

But you’d best contact me for a bespoke quote.

Ready to have copy that
perfectly represents your brand?