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Website copywriting

Have you been thinking: 

  • “I need to update my website copy.”
  • “It needs to be clear, friendly and not overly complicated.”
  • “It needs to reflect my brand and tell people why they should choose me over my competitors.

Well, you’re in the right place 😉

 

 

Because I’m a website copywriter who specialises in brand messaging that truly gets across why your brand is special 😉

Book a call and let’s chat about your project.

All great writing starts with a plan.

With me, you’ll never get a bunch of words thrown at you. There you are; job done. Nope, my copywriting is strategic and well-planned.

Because I work with you to create copy that aligns with your overall brand, values and mission.

 

Tell me everything about your brand.

What do you do? What services/products do you have? What key things do you want to get across? Is your current message telling people why you’re the best choice?

The key is having as much detail as possible (Seriously, I normally have 4 or 5 pages of notes before I begin writing…)

 

How do you know I’m “the one”?

Firstly, I’m good with words. (But that’s probably obvious considering my career choice). I’ve been working as a brand copywriter for 6 years now – and before that, I studied marketing for 4 years at University.

So I’m not just a copywriter; I’m also a marketer and branding expert. This gives me an edge because I understand how your copy needs to align with everything in your business. It’s not just words. It’s the overall messaging and telling people why they should choose you.

I specialise in friendly copy. The kind that’s easy to read – and gets across the point clearly.  Because we want people to understand what you do.

I’m based in Glasgow, and although it’s rarely sunny in the West of Scotland, I don’t let that stop me – you’ll never see me without a smile on my face.

What you’ll not get:

  • Bland, boring or stuffy content
  • Words thrown at you that sound ‘fine’
  • Confusing or muddled messaging
  • Text that doesn’t point anywhere
  • A penguin – I know 🙁

 

What you will get:

  • Friendly, easy-to-read copy
  • Well thought-out content with meaning
  • A clear and concise message
  • Clear call to actions
  • A new friend who loves penguins 😉

HOW IT WORKS:

Here's what you can expect:

1-hr strategy call

We'll chat about your website, your brand and what you're hoping to achieve

Thorough research

I'll analyse your competitors, target audience & current website

Cohesive brand voice

From our chats, I can develop your tone of voice & key messages

Copy written for every webpage

I'll craft the copy in a way that convinces people to choose you over competitors

2 rounds of edits

I’ll make sure your copy perfectly reflects your brand - and you're happy with everything

Completed website copy

A pdf or Google Doc with every webpage written & ready to upload to your website :)
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How much does website copywriting cost?

The cliché “how long is a piece of string?” is naff and unhelpful – and since I’m neither of those things, I’m going to give you an actual answer 😉 

Naturally, every project is different. How much copy is required? Am I starting from scratch or am I editing existing copy? How much content is on each page?

Here’s an idea of how a website copywriting project would be charged:

1-4 page website: £997

5-10 page website: £1,340

10-15 page website: £2,500

15+ page website: £3,000+

Book a call and I will give you a personalised quote 🙂

Book a call