Does this sound like you?
You have a brand but you’re looking at your website and thinking:
You need some help with your copy – and you want it to be great!
Writing your own copy is hard. You’re much closer to your brand, so it can be difficult to refine your message and not ramble.
No good writing starts with writing… it starts with planning.
That’s why with me, you’ll never get a bunch of words thrown at you. “There you are: job done.” No, my copywriting is strategic and well-planned. Otherwise, it’s not going to help you much, is it?
Seriously, I normally have about 4 or 5 A4 pages of notes before I even begin writing.
Any copywriter who knows what they’re doing – and I do obviously! – knows it’s about asking lots of questions. Lots and lots and lots of questions before you put pen to paper.
I want to get a feel for your brand. I want to know what you’re trying to achieve. I want to know who your customers are. I want to know what problems you’re having. I want to understand your key message – what is it you’re trying to get across?
A strategic and well-planned website:
What you’ll not get:
What you will get:
How do you know I’m “the one”?
There are lots of copywriters out there. Some are great, some are lovely, some are, eh, interesting – but not many are as obsessed with penguins as I am. But, I guess that’s not a real reason to hire a copywriter, so let me give you a few.
I’m not just a writer – I’m also a marketer and branding expert. That gives me an edge because I understand how your copy needs to align with everything in your business. It’s not just words – it’s the design and layout and strategy.
I might look young – but I’ve been working as a marketing copywriter for 5 years (and before that, I studied marketing for 4 years at University). Amazing how time flies!
I’m super friendly. Although it’s rarely sunny in Glasgow, I don’t let that stop me – you’ll never see me without a smile on my face.
Not only am I friendly, but my copy is friendly too. It’s the best kind of copy. The kind that makes you think, ‘Aww, we could be friends’. And that’s the most effective type of copy nowadays. People buy from people and all that jazz.
So how much does website copywriting cost?
Ready for that old cliché: how long is a piece of string? I’m so sorry! I hate writing that, it sounds so naff and unhelpful.
The problem is website copy depends on lots of things: how much copy there is, how many pages there are, whether you have copy already or whether I’m starting from scratch, how much research is involved etc.
But, I can still give you an indication:
About page – £300
3-5 page website – £800
5-10 page website – £1,200
10+ page website – £1,500+
Are you ready to have copy
that speaks to your target audience?
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