Message Jenn

Have you been thinking: 

  • “My current website doesn’t represent me or my brand.”
  • “It’s not convincing people to buy from me.”
  • “I know I need new website copy, but I don’t know how to write it myself.”
  • “I want my website to convert, so I need an expert to write it for me.”

You’re right – and you’re in the right place 😉 I’m a website copywriter who specialises in brand messaging that converts.

So, it’s time to bring in an expert – and that expert is me 😉

Writing your own copy is hard. You might have questions like:

  • What info should I include on each page?
  • Am I over-explaining or rambling?
  • Will I convince potential clients to buy from me?
  • What are my ‘key messages’?
  • What about tone of voice? How do we master the balance between professional yet friendly?

It’s ok, I’ve got you.

Because I know you want copy that perfectly reflects what you do and how you do it.

All great writing starts with a plan.

With me, you’ll never get a bunch of words thrown at you. There you are; job done. Nope, my copywriting is strategic and well-planned. Otherwise, it won’t help you much.

The key is having a plan before we start. Seriously, I normally have 4 or 5 A4 pages of notes before I even begin writing…

Every project starts with a detailed call.

I want to get to know you and your brand. I want to know what you’re trying to achieve. I want to know who your customers are. I want to know what problems you’re having. I want to understand your key message – what you’re trying to get across.

Once I have this information, I can make a plan and begin crafting the message for your website.

How do you know I’m “the one”?

I’m not just a copywriter – I’m also a marketer and branding expert. This gives me an edge because I understand how your copy needs to align with everything in your business. It’s not just words – it’s the overall messaging and strategy that’ll help you achieve your goals.

I might look young – but I’ve been working as a marketing copywriter for 5 years (and before that, I studied marketing for 4 years at University). Amazing how time flies!

I’m based in Glasgowand although it’s rarely sunny in the West of Scotland, I don’t let that stop me – you’ll never see me without a smile on my face.

Not only am I friendly, but my copy is friendly too. It’s the best kind of copy. The kind that makes you think, ‘Aww, we could be friends’. And that’s the most effective type of copy. People buy from people and all that jazz.

What you’ll not get:

  • Bland, boring or stuffy content
  • Words thrown at you that sound ‘fine’
  • Confusing or muddled messaging
  • Text that doesn’t point anywhere
  • A penguin – I know 🙁

 

What you will get:

  • Engaging, friendly copy
  • Strategic and well-planned content
  • A clear and concise message
  • Clear call to actions
  • A new friend who loves penguins 😉

What's included:

Your website project will include:

1-hr strategy call

We'll chat about your website, your brand and what you're hoping to achieve

Thorough research

I'll analyse your competitors, target audience & current website

Creation of brand voice

From our chats, I can develop your tone of voice & key messages

Copy written for every webpage

I'll craft the copy in a way that convinces people to buy your services

2 rounds of edits

To ensure your copy perfectly reflects your brand - and you're happy with everything

Completed pdf document

A pdf with every webpage written & ready to upload to your website :)

How much does website copywriting cost?

The cliché “how long is a piece of string?” answer is naff and unhelpful – and since I’m neither of those things, I’m going to give you an actual answer 😉 

Pricing for website copywriting depends on lots of things: how much copy there is, how many pages there are, how much research is involved, do you already have some copy or am I starting from scratch? etc.

For a standard website project, here is my pricing:

About page – £750
3-5 page website – £1,120
5-10 page website – £1,400
10+ page website – £1,700+

Contact me & we can get work out your personalised quote 🙂

Ready to have copy that
perfectly represents your brand?