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Website copywriting

Have you been thinking: 

  • “I need website copy that reflects my brand and tells a story.”
  • “I want my website to convert and convince people to buy from me.”
  • “I need to hire an expert to craft my brand message.”
  • “I want someone who can become part of my creative team, has knowledge of websites, branding AND marketing.”

Well, you’re in the right place 😉 Because I’m a website copywriter who specialises in brand messaging that converts.

It’s time to bring in an expert – and that expert is me 😉

When it comes to hiring a website copywriter, you might have a few questions:

  • How does it work?
  • How can a copywriter master my tone of voice?
  • Will they get the right balance of professional yet friendly?
  • Should I get my branding, design or copy done first?

It’s ok, I’ve got you. Because I know you want copy that perfectly reflects what you do and how you do it.

I work with you – and your creative team if required – to create copy that aligns with your overall brand, values and mission.

All great writing starts with a plan.

With me, you’ll never get a bunch of words thrown at you. There you are; job done. Nope, my copywriting is strategic and well-planned.

It’s a collaborative approach, where I can work with your branding agency or creative team: your designers, developers, photographers, marketers. Basically everyone who’s playing a part in shaping your brand and website. This way, you get a much more effective, cohesive website 🙂

Every project starts with a detailed call.

I want to get to know you and your brand. I want to know what you’re trying to achieve. I want to know who your customers are. I want to know what problems you’re having. I want to understand your key message – what you’re trying to get across.

The key is having a plan before we start. Seriously, I normally have 4 or 5 A4 pages of notes before I even begin writing…

How do you know I’m “the one”?

I’m not just a copywriter – I’m also a marketer and branding expert. This gives me an edge because I understand how your copy needs to align with everything in your business. It’s not just words – it’s the overall messaging and strategy that’ll help you achieve your goals.

I’ve been working as a marketing copywriter for 5 years (and before that, I studied marketing for 4 years at University). Amazing how time flies! I regularly work with developers, designers and creative agencies too. In fact, my first two jobs were in design agencies, so I know the process from the inside out – and I actually still work with one them through Black and White!

Not only am I friendly, but my copy is friendly too. It’s the best kind of copy. The kind that makes you think, ‘Aww, we could be friends’. And that’s the most effective type of copy. People buy from people and all that jazz.

I’m based in Glasgow, and although it’s rarely sunny in the West of Scotland, I don’t let that stop me – you’ll never see me without a smile on my face.

What you’ll not get:

  • Bland, boring or stuffy content
  • Words thrown at you that sound ‘fine’
  • Confusing or muddled messaging
  • Text that doesn’t point anywhere
  • A penguin – I know 🙁

 

What you will get:

  • Engaging, friendly copy
  • Strategic and well-planned content
  • A clear and concise message
  • Clear call to actions
  • A new friend who loves penguins 😉

HOW IT WORKS:

Every project is different, but here's what you can expect:

1-hr strategy call

We'll chat about your website, your brand and what you're hoping to achieve

Thorough research

I'll analyse your competitors, target audience & current website

Cohesive brand voice

From our chats, I can develop your tone of voice & key messages

Copy written for every webpage

I'll craft the copy in a way that convinces people to buy your services

2 rounds of edits

To ensure your copy perfectly reflects your brand - and you're happy with everything

Completed pdf document

A pdf with every webpage written & ready to upload to your website :)
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How much does website copywriting cost?

The cliché “how long is a piece of string?” is naff and unhelpful – and since I’m neither of those things, I’m going to give you an actual answer 😉 

Naturally, every project is different. How much copy is required? Do you need an audit of your current website before we begin? Do you need tone of voice guidelines? Would you like regular meetings with the whole creative team?

Here’s how a standard website project would be priced:

1-hr strategy call: £197
Website audit: £297
Tone of voice guidelines: £476
4x calls with full creative team: £450
Copywriting for 10x page website: £1,730
= £3,150

Of course, you might not need all of these things, so contact me & let’s work out your personalised quote 🙂

Ready to have copy that
perfectly represents your brand?

Get a quote