Book a call

Get in touch

Website copywriting

Have you been thinking: 

  • “I really need new website copy, but I’m not a writer. Where do I even start?”
  • “I’m struggling to make it clear, friendly and approachable. How do I get the message right?”
  • “This website copy needs to reflect my brand and get people to buy from me.”

Well, you’re in the right place 😉

It’s time to bring an expert in… and that expert is me. Hi, I’m Jenn, your new website copywriter.

It’s hard to write your own website copy. You’re so close to your brand, that it’s hard to work out which parts are ‘key messages’ and which parts you should leave out. And what about tone of voice? How do you master that playful balance between professional, yet friendly?

So if you want copy that perfectly reflects what you do and how you do it, keep reading…

 

No great writing starts with writing… it starts with a plan.

With me, you’ll never get a bunch of words thrown at you. There you are; job done. Nope, my website copywriting is strategic and well-planned.

Because I work with you to help you get the message that’s in your head down onto paper (well, onto your website).

 

Tell me everything about your brand.

Any copywriter who knows what they’re doing – and I do obviously! – knows it’s about asking lots and lots of questions before putting pen to paper.

What do you do? What are you trying to achieve? Who are your customers? What problems are they having? What problems are you having (probably in the context of business). Why should people buy from you?

The key is having as much detail as possible (Seriously, I normally have 4 or 5 pages of notes before I even begin writing…)

 

How do you know I’m “the one”?

I’m great with words – how fortuitous that I became a copywriter!! In fact, I’ve been working as a brand copywriter for 6 years now – and before that, I studied marketing for 4 years at University.

So I’m not just a copywriter; I’m also a marketer and branding expert. This gives me an edge because I understand how your copy needs to work with everything else in your business. It’s not just words. It’s the overall messaging and telling people why they should choose you.

I specialise in friendly copy. The kind that’s easy to read, gets across the point clearly, and makes you think “Aww, we could be friends!” Because we want people to choose you – and understand what you do.

I’m based in Glasgow, and although it’s rarely sunny in the West of Scotland, I don’t let that stop me – you’ll rarely see me without a smile on my face.

What you’ll not get:

  • Bland, boring or stuffy content
  • Words thrown at you that sound ‘fine’
  • Confusing or muddled messaging
  • Text that doesn’t go anywhere
  • A penguin – I know 🙁

 

What you will get:

  • Friendly, easy-to-read website copy
  • Well thought-out content with meaning
  • A clear and concise message
  • Clear call to actions
  • A new friend who loves penguins 😉

HOW IT WORKS:

Here's what you can expect:

1-hr strategy call

We'll chat about your website, your brand and what you're hoping to achieve

Thorough research

I'll check out your competitors, look at your audience & review your current website

Cohesive brand voice

From our chats, I can make sure your tone of voice & key messages are bang on

Copy written for every webpage

I'll craft the copy in a way that convinces people to choose you over competitors

2 rounds of edits

I’ll make sure your copy perfectly reflects your brand - and you're happy with everything

Completed website copy

A pdf or Google Doc with every webpage written & ready to upload to your website :)
Let's chat

How much does website copywriting cost?

The cliché “how long is a piece of string?” is naff and unhelpful – and since I’m neither of those things, I’m going to give you an actual answer 😉 

Naturally, every project is different. How much copy is required? Am I starting from scratch or am I editing existing copy? How much content is on each page?

Here’s an idea of how a website copywriting project would be charged:

1-4 page website: £997

5-10 page website: £1,340

10-15 page website: £2,500

15+ page website: £3,000+

Book a call and we can discuss your project 🙂

Book a call