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How to use keywords – and make your website SEO friendly
Knowing how to use keywords is an art. How many keywords do you use? Where do you put them? How do you find them? The problem is, over the years marketers have recommended using lots of keywords. The more the better, right? But this has changed. It’s no longer the best approach to SEO copywriting … Continued
6 common website copy mistakes (and how to fix them)
Some people try to cover everyttthhiinnggg in their website copy – it’s an easy mistake to make. But it ends up diluting their message and confusing their readers. Others try to keep their copy short and concise – but end up being too vague and not telling readers what they actually do. Neither is ideal. Most … Continued