Go into as much detail as possible
List every service and product you sell
What do you want to achieve, how do you want to help people, how do you want people to feel after working with you?
What 6 words best describe your business? It could be your ethos, how you want people to feel, what you do or key selling points
Go into as much detail as possible. Are they male, female, teens, young professionals, retired people, other business owners, creators
Are they tight on time, do they lack confidence, is there a better way of doing something?
Think about things you do differently, your personality, your brand ethos
Have a look over your previous answers and choose the top/most important points
Descriptive, competitor words, dialect, slang, emojis, pet hates, unethical, etc.
Descriptive, competitor words, dialect, slang, emojis, pet hates, unethical, etc.
Think of words and phrases people will use when searching for the services/products you offer