It’s hard to write your own website copy. Maybe you’ve tried before or you don’t think you’re a wordsmith – or perhaps you’re just ready to up your game.
Whatever the reason, you’re now looking to hire a website copywriter. Because you want to get your message out there. You want copy that converts. You want to make your website super engaging.
You’re tired of enquiries slowly waddling in and are ready to see them sliding in. (That’s a penguin analogy by the way – think of a penguin sliding on its tummy, weeee)
Knowing how to use keywords is an art. How many keywords do you use? Where do you put them? How do you find them? The problem is, over the years marketers have recommended using lots of keywords. The more the better, right? But this has changed. It’s no longer the best approach to SEO copywriting … Continued
Some people try to cover everyttthhiinnggg in their website copy – it’s an easy mistake to make. But it ends up diluting their message and confusing their readers. Others try to keep their copy short and concise – but end up being too vague and not telling readers what they actually do. Neither is ideal. Most … Continued
