You’ve hit the mark in terms of tone of voice. I think the tone you’ve presented gives a perfect balance of being approachable but still official!
Knowing how to use keywords is an art. How many keywords do you use? Where do you put them? How do you find them? The problem is, over the years marketers have recommended using lots of keywords. The more the better, right? But this has changed. It’s no longer the best approach to SEO copywriting … Continued