Book a call

Get in touch

Tone of voice guidelines

Have you been thinking: 

  • “Creating content is difficult. I don’t know how to write in our brand voice.”
  • “In fact, there is no brand voice, our tone and messaging changes every time we write something.”
  • “There is no clear guidance to follow.”
  • “Our current messaging is not hitting the mark.”
  • “It’s inconsistent, the style keeps changing and the message can be confusing.”
  • “I wish we had guidelines that would make creating content 100x easier.“

What luck! You’re in the right place.

How do you want your brand to come across?

Nailing your brand’s tone of voice can be tricky.

You’re trying to strike a balance between friendly, yet professional. 

You want to tell people what you do and why you do it, but it ends up rambling, confusing – or with a whole mixture of tones coming through.

Looks like it’s time to bring in a tone of voice expert – and that expert is me 😉

First, we’ll work on nailing your brand message:

  • How do you want to talk about your brand?
  • Why should people choose you?
  • What sets you apart from similar brands?
  • What do you want to tell people?

Then, I’ll create your tone of voice guideline document which will outline:

  • Your key messages and how to talk about your brand
  • A clear tone of voice that’s easy to replicate going forward
  • How to create a consistent style of writing
  • “Brand word bank” to make writing 100x easier in future
  • Writing guidelines and copywriting tips so you’re always “on-brand”

Your tone of voice guidelines

Here’s how it works:

Brand workshop

First, we'll discuss every part of your brand, what makes it stand out, and what you want to say

Brand research

I'll look at your competitors, target audience & current messaging - and see how we can improve

Cohesive brand message

Thorough explanation of your brand, key messages and areas to focus on

Tone of voice document

Easy to follow guidelines and tips, ensuring a consistent tone across all platforms
Let's have a chat

Because when it comes to brand messaging, you couldn’t be in better hands.

Your brand is important. You do things differently. You want your customers to know that. You want to show them, not tell them. But you’re struggling with the execution of that. Especially when it comes to writing content.

That’s why you need tone of voice guidelines, to make it super easy for you to create content, keep your style consistent, and most importantly, nail that message.

That’s what I’m here for. I’m Jenn: copywriter, marketer, psychologist, creative, tone of voice and brand expert all rolled into one.

I pull your thoughts and ideas together, get to the core of your brand beliefs and create one cohesive message and tone of voice that will have people falling in love with your brand.

Ready to have some amazing tone of voice guidelines?

Key messages sorted. Tone of voice sorted. Brand word bank sorted. Writing guidelines sorted. Copywriting tips sorted.

Book a call below and let’s chat about what you need.

Book a call