Marketing Campaigns

Marketing Campaigns


Reaching your audience with something really specific

When you are releasing a new product, running a promotional event, or just want to boost your following over a certain time period, Black & White Marketing can help you. Once you’ve decided what you want to do, we can create a mini-campaign for you. This will include specific objectives and goals that you want to achieve and we will help you get there. Let’s say for example, you’ve decided that over Christmas you want to create a promotional campaign. We will design a full campaign to run over this time-period, and depending on your budget, we can include social media competitions, a relevant hashtag for users to engage with (this also allows us to track engagement), digital advertising, and outdoor advertising (such as at train stations, buses, billboards etc). We will work to your budget and specifications, but we will find out where you can best reach your audience.


Social media campaigns are a great way to boost following, get your audience to interact with you, and show them that you care

Social media opens the conversation for your customers, it allows them to engage with you and learn more about your brand. It also shows that you are actively trying to talk with them. People love that. It shows you care. Running a social media campaign is also a very cost-effective way to reach a wide and relevant audience.

Reaching the right audience is a key point here. We always say it is better to reach a smaller, but incredibly relevant audience, rather than a larger, untargeted one. You could reach 10,000 people, but if they are not interested in your product, then it is a waste of resources. It is far better to reach only 1,000 if they are actual or potential customers. That’s how you see a return on investment.

We can create a bespoke and highly targeted campaign to reach the right audience and see your brand start to grow through social media.


Get in touch today to find out how Black & White Marketing can help you with your marketing.